With a neutral aspect, the new box is untinted, having the natural color of the card. It is unbleached, uses water-based ink for the logo, is made exclusively from recycled paper, and has no UV varnish. It is therefore 100% recyclable with a minimal impact on the environment.
For total transparency and a clear message, we have chosen three special logos for the base of the box:
- This logo means that the material is reusable. It can be recycled, or burnt in energy-producing plants.
- The eco-packaging logo, or “adelphe”, attests to our contribution per package to encourage the development of recycling in France.
- Lastly this tree logo is an esthetic way of showing that the cardboard comes from recycled paper.
We also took the opportunity to make the packaging more practical. The six-bottle box will henceforth be flat allowing for easier storage in the cellar. And as a final technical detail, the tamper-proof seal is a simple tear-off system.
All our other boxes (12 bottles for the USA, 12 half-bottles, and 3 magnums), will switch over to this natural packaging as previous stocks are exhausted.